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what do i do?

I am Head of SEO & Distributed Platforms at Trinity Mirror.

what can i do?


I have worked for 12 years in online marketing. Focused and goal-oriented with a proven ability to perform in a fast-paced environment and a track record of exceeding objectives and contributing to a company'’'s growth and success.

Passionate about search, and with advanced practical & technical knowledge of running successful SEO campaigns for major brands. Expert knowledge of web analytics and analysing big datasets.

In 5 years working at OMD & Omnicom I played a core role in growing a nascent SEO offering from a 2 person team to not only a highly profitable department, but also one of the most competitive and respected SEO agency offerings in the UK, with over 15 SEO team members across 2 agencies, managing SEO campaigns for some of the UK's biggest brands such as easyJet, McDonald's & Eurotunnel.


  • Highly advanced SEO knowledge and experience running multiple campaigns for enterprise websites.
  • Experience in all aspects of SEO; on-site optimisation & information architecture, link development and analysis, social media and more.
  • Experience with just about every commercial SEO tool out there. Hell if I don't find what I want I just build my own :)

web analytics

  • Advanced Google Analytics user (GAIQ).
  • Instrumental in gaining OMD Group certification as a Google Analytics Certified Partner.
  • Experience in Omniture, WebTrends and other analytics solutiions.
  • Worked with the Google Analytics API.

other marketing stuff

  • Experience running highly effective paid search, email marketing & affiliates campaigns
  • Strong understanding of usability and accessibility
  • Strong grasp of P&L and managed SEO department's finances at OMD Group
  • Experience running and contributing to pitches in a fast-paced agency environment


  • Intermediate/advanced Perl
  • Built many tools to automate repetitive tasks and add new insight to marketing campaigns
  • Open-source contributions on github
  • The SEO Tools on this site were built using Perl, Mojolicious & MongoDB

other technical things

  • web:
    • HTML(5), CSS
    • JavaScript, jQuery
    • PHP
    • Basic knowledge of Python
    • Many APIs including Google Analytics, Adobe Analytics, Webmaster Tools
    • PhantomJS and other crawling/scraping technologies
  • databases:
    • MySQL
    • Elastic Search
    • Redis
    • MongoDB
    • CouchDB
  • server technologies:
    • Ubuntu, Centos/Red Hat Linux
    • Apache, nginx
    • git/mercurial source control
    • Lucene, Nutch, Solr search technologies
  • frameworks / cms:
    • Mojolicious web framework
    • Wordpress
    • Escenic
    • Twitter Bootstrap


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